Esteco

Complex Technical Software Explained in Simple Animation

Software from the Italian company Esteco is the silent force driving many technological developments of, among others, Ferrari and Lockheed Martin. Esteco challenged us to explain the power of their complex software in simple terms. After several iterations, we managed to reduce their story to its core.

Esteco

Complex Technical Software Explained in Simple Animation

Software from the Italian company Esteco is the silent force driving many technological developments of, among others, Ferrari and Lockheed Martin. Esteco challenged us to explain the power of their complex software in simple terms. After several iterations, we managed to reduce their story to its core.

Produced in the following languages

Case country flags english

Bringing the Concept to Life

For Esteco we made multiple concept videos, which allowed the marketers and product owners to take the first step of discussing the concept amongst each other. Thereafter, we consulted with Esteco’s stakeholders via Skype. This method of collaborating helped us reach a definitive story at a quick pace, so we could then proceed to production.

Case Esteco storyboard

Zoom Out for Clarity

Due to their product’s complex nature, we limited our design process to the introduction of Esteco’s software. We opted for a schematic style in order to emphasize the software’s organization-wide impact. Several breaks were built into the story’s narration to allow the information to sink in for the viewers.

Case Esteco styles

Simplifying Content Is What We Do

Every day we strive to make the world a little more understandable – and we’re proud to make a difference for our clients by doing so.

Nela esteco

It's been great working together with Gijs and Bert on our explainer video. I really appreciated the structure they provided in terms of production planning (it made it easier for everyone within my team to be on the same page in terms of the next steps of the process). Also, the reliability they offered regarding our agreed deadlines was a big plus. We had to prolong the initially planned timeframe in order to get everything right, but this was understandable because of the complexity of the topic they had to address and they were flexible enough to adjust both to obstacles they encountered and in terms of our internal company processes and procedures. I would gladly work with them again.'

Nela Lazarevic

Marketing & Sales at Esteco

Simplifying Content Is What We Do

Every day we strive to make the world a little more understandable – and we’re proud to make a difference for our clients by doing so.

Nela esteco

‘I really appreciated the structure they provided in terms of production planning. Also, the reliability they offered regarding our agreed-upon deadlines was a big plus.’

Nela Lazarevic

Marketing & Sales at Esteco

The result

Simplify your content?